RELX is a leading e-cigarette manufacturer based in China. Since their inception in 2021, they have seen a steady increase in sales and popularity in countries such as the United Kingdom, Australia and the United States. They have also started franchising around the world, particularly in Germany and the United States. In China, they have been granted approval by the State Tobacco Monopoly and are free to manufacture and distribute their own brands. They are particularly fond of helping smokers to quit smoking by helping them to stop using their products.
As compared to other leading brands, RELX does not advertise much. The reason for this is that they tend to target the new generation of smokers and their parents. It has been observed that kids smoking cigarettes do not like to be seen with an advertisement and will often try and discourage their parents from smoking. Relx therefore has adopted this tactic to make itself more marketable in the Chinese mainland and Hong Kong.
Relx produces two kinds of e cigarettes namely the Relx Max and the Relx Mini. The Mini is a lower priced alternative to the standard sized Relx Nicotine Gum and the choice of whether to go for the gum or not is entirely up to the consumer. The brand also produces disposable e Cigels which are great for the budget conscious smoker. These disposable products can be recharged with juice through a USB connectable adapter and last a full day without consuming any nicotine at all. With disposable cartridges, the user need not worry about disposing of used cartridges, which is something that many e smokers in the UK and Australia find difficult to do.
The RELX Hong Kong website was launched in January this year and so far it has been extremely popular. The website offers freebies on the products, discounts and promotions on orders, making it an ideal place for a potential customer to peruse the offerings and pick what they want. Many orders can be placed online and the website allows for secure credit card payment. 悅刻 did not initially capitalize on its brand name in the Chinese market but in less than three months it has established itself as one of the biggest selling premium brands in Hong Kong.
The origin of RELX in China is shrouded in mystery and there is no firm information available. However, much has been speculated about how the company came to be. A person or group of people may have founded the company which later became known as RELX through a license, and then launched its first product under the same name in China only to find the market fickle and unreliable. This could explain why the company’s official website does not list an address.
In mid-2021, the company decided to launch its second product the Relx classic, a gum style e Cig which gave consumers the ability to smoke while chewing tobacco. Although the system was successful in China it was not popular overseas due to a lack of access to smokers within hong kong. On 1 July this year, however, the company opened up its new e cigarette shop in the trendy Causeway mall in London, offering consumers a chance to purchase the relx classic in what was one of the first locations to offer this brand. As demand grew, RELX began selling the system directly to retailers without the use of the traditional outlets, which had been a significant disadvantage in the previous attempts to distribute this product outside of China.
In early July the company began exporting the u.S. version of the RELX Classic to Canada, and at the same time began marketing the product in Germany. Although the sales so far have been slow, the company expects that this second generation of products will perform better. RELX is planning to make the u.S. market more accessible to smokers by expanding into other high traffic areas like Chicago. It is also considering expanding into Europe with plans to distribute the product there.
In China however, Chinese tobacco users are not alone in their love affair with the smoking novelty items. Surveys have shown that many Chinese people have expressed an interest in purchasing vaporizers and uppers similar to those available in the U.S. market. Chinese companies are also looking to cash in on the craze by producing flavored uppers, most of which feature local flavors. The demand for these products has led companies like RELX to invest in research to create new kinds of juiceushes and cartridges that are unique to China. Many of these flavor combinations have become well known favorites in the U.S.