One of the most important questions that you need to ask yourself is: What’s the best way to onboard users into your software? There are several different ways to approach this, but there are a few common themes you should look out for.
Slack
Slack is a messaging platform that helps businesses communicate more effectively. To help new users get started, Slack offers simple user onboarding. They do this by guiding them through the essential features of the product. It also provides timely tips and suggestions.
The first step of the onboarding process is to set up a team name and email. Slack also asks for a confirmation code, which is sent to a new user after they sign up.
Once they are logged into the system, the user is greeted with a basic workspace. This is followed by a series of pop-up slides with helpful tooltips. Finally, a modal window appears with a quick introductory message and an option to invite friends.
One of the best features of the onboarding process is the use of nudges. These are subtle reminders to complete specific steps. When done properly, nudges will improve activation and minimize the chances of mistakes.
Zapier
With a structured onboarding program, new hires are better equipped to absorb information and be successful in their new job. Zapier’s onboarding program is built on three core pillars: setting expectations, building relationships, and creating access to resources.
The first step in onboarding is to create a strategy and goal. A good onboarding process is personalized, with each customer receiving the most value at the beginning of their engagement with your product. This helps ensure that your customers remain happy and satisfied with your product.
Ideally, your best user onboarding examples includes a welcome email. This email introduces your customer to your company and product, and gives them instructions. It can include a link to a Google doc with resources to get started. Including a call to action, such as a button to go back to the product, will help you make a strong first impression.
Pinterest
The Pinterest onboarding experience is one of the best examples of how to make the most of user onboarding. While the onboarding process varies with each product type, the key is to design the experience to suit your audience.
A good onboarding experience can increase the likelihood of a user returning. In fact, the average user keeps a social media profile for about a year. To ensure that users stay on the platform, a company needs to invest in a comprehensive user onboarding strategy.
The most effective onboarding experiences incorporate elements of personalization and personalized information. By using data from third-party sources, a company can provide a more relevant experience to its user.
For example, Pinterest is able to deliver contextual help to new users. This allows users to see content that matches their interests, which encourages them to engage with the platform.
Duolingo
It’s no secret that user onboarding is an important part of the user experience. Not only does it help a new user get to know and use your product, it also helps you increase retention. In fact, nearly nine out of ten customers believe that most brands could do a better job on the onboarding front. Having a stellar onboarding experience is no small feat, and it’s one that’s worth your time and money.
When it comes to user onboarding, you’ll want to create a well-crafted experience that’s tailored to your individual user personas. For example, you’ll want to design an experience that doesn’t overburden users with too many steps or too many screens. Also, keep in mind that friction is the enemy of the user, and can wreak havoc on the chances of a user sticking with your app.
Evernote
The first time a user signs up for an app, the onboarding process has the potential to make or break the customer’s experience with the product. It’s crucial to create an onboarding experience that is personalized to the customer’s needs.
The goal of the onboarding process is to teach the new user how to navigate the product and use its features. However, it’s important to remember that the user’s experience is ongoing. As a result, it’s vital to provide frequent communication with the customer.
User onboarding best practices vary by product. For instance, Evernote is a popular note taking tool that allows users to archive projects, create to-do lists, and manage ideas. In addition, the company offers a mobile version of the app.
During the onboarding process, Evernote offers a walkthrough of the main features of the app. This makes the learning experience fun and easy. Aside from showing off the main features, the tutorial also covers the basics of using the tool, including formatting options.